Communication | Organizational Behaviour
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Communication is a process, which means that communication exists as a flow through a sequence (series of steps). A simple model of communication process consists of seven parts. Each part of the communication process is described below:
- Source: It is the individual, group or organization interested in communicating something to another party.
- Encoding: It is the process by which the message is translated from an idea or thought into transmittable symbols (e.g., sound, word, number, picture, gesture etc.)
- Transmission: It is the process through which the symbols that represent the message are sent to the receiver. The medium is the channel or path of transmission (e.g. interpersonal talking, touching, (ii) mass media newspapers, magazines, television etc.)
- Decoding: It is the process by which the receiver of the message interprets the message’s meaning.
- Receiver: The receiver is the individual, group, or organization that perceives the encoded symbols and may or may not decode them and try to understand the intended message.
- Feedback: It is the process in which the receiver returns a message to the sender that indicates receipt of the message.
- Noise: It is any disturbance in the communication process that interferes with or distorts communication.