Types of Convenience Products
➦ Convenience products are relatively inexpensive, and are purchased with a minimum of time and effort because the buyer knows the product’s characteristics. Convenience products can be subdivided into three groups ie; Staples, impulse, and emergency.
➦ The term convenience product refers to consumer goods that are readily available and requires minimal effort to use or purchase.
➦ Most of these products are low-cost and low-involvement, designed to meet the demands of consumers seeking quick, easy solutions to everyday problems.
➦ In convenience products marketing, products are promoted and sold that make consumers’ lives easier and more efficient. It is easy to find these products in supermarkets, convenience stores, and online, where they can be purchased for everyday use.
1. Staples Products:
➦ Staples products are items that are routinely purchased on a regular basis at a low price. Buyers spend very little time and effort to purchase these products. For example milk, bread, flour, salt, soft drinks, etc.
➦ Staples offers quality customer service and its own brand of products to establish a competitive advantage. The staff at Staples is knowledgeable and helpful, and the store offers a wide range of products and services.
➦ Whenever a customer is not satisfied with a product or service, Staples guarantees to make it right. As a result of offering its own brands of products, such as Staples-branded office supplies,
➦ Staples can offer competitive prices and maintain control over the quality of its products. In case a product doesn’t meet expectations, Staples offers a hassle-free return policy.
➦ In addition to offering online, in-store, and curbside pickup options, Staples offers a variety of ways for customers to shop.
2. Impulse Products:
➦ Impulse products are items that the customers do not plan to buy on a particular trip to a store. In other words, these items are purchased without planning prior to entering the store.
➦ Purchases of these items are heavily motivated by audio-visual advertisements or newspaper advertisements. For example, chewing gum, newspapers, magazines, ice cream, candy, horoscope books, etc.
➨ Impulse products are items that consumers purchase suddenly and without much prior planning or consideration.
➨ These purchases are often driven by immediate desires or impulses rather than specific needs.
➨ Examples of impulse products include snacks, candies, magazines, small gadgets, and inexpensive accessories.
➨ Impulse products are typically displayed strategically near checkout counters or in high-traffic areas of stores to capitalize on spontaneous buying behavior.
➨ Marketing tactics such as eye-catching packaging, prominent placement, and limited-time offers are often used to encourage impulse purchases.
3. Emergency Products:
➦ Emergency products include products required to meet an unexpected need. In other Emergency words, emergency products are items, which are purchased out of the urgent need.
➦ The purchase of an umbrella or raincoat during aspirin headache, electrical fuses during light-off, a tire to replace a flat tire, etc.
➨ Emergency products are items that consumers acquire out of urgent necessity, usually to address unexpected situations or crises.
➨ These purchases are driven by immediate needs and are often made under time pressure or stress.
➨ Examples of emergency products include first aid kits, flashlights, batteries, emergency food supplies, portable chargers, and items needed during natural disasters like blankets or water purification tablets.
➨ Consumers may not have previously considered purchasing these items but acquire them when faced with urgent circumstances.
➨ Businesses selling emergency products may employ marketing strategies that emphasize the importance of preparedness and highlight the usefulness of their products in unexpected situations.
➦ In summary, while impulse products are bought on a whim without much forethought, emergency products are acquired urgently to address unforeseen needs or crises. Both types of products cater to consumer behavior in different contexts and require distinct marketing approaches.
References
- Pahwa, A. (2023, August 7). What are convenience products? – characteristics & types. Feedough. https://www.feedough.com/what-are-convenience-products-characteristics-types/#google_vignette
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Team, K., & Team, K. (2017, September 10). Types of convenience goods | Classification of convenience goods. Business Finance and Accounting Blog. https://www.knowledgiate.com/types-of-convenience-goods/
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I am Smirti Bam, an enthusiastic edu blogger with a passion for sharing insights into the dynamic world of business and management through this website.
I hold a MBA degree from Presidential Business School, Kathmandu, and a BBA degree with a specialization in Finance from Apex College,
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