Management Notes

Reference Notes for Management

_________ customers can themselves become publishers, choosing to share what they have received with their social networks.

_________ customers can themselves become publishers, choosing to share what they have received with their social networks.


A. Publish – subscribe
B. Instant sharing
C. Multi – model viewing
D. Mobile invertising

The Correct Answer Is:

  • B. Instant sharing

The correct answer is B. Instant sharing.

Instant sharing refers to the practice of customers or recipients immediately sharing what they have received with their social networks. This behavior has become increasingly prevalent in the age of social media and digital communication. Let’s explore why “Instant sharing” is the correct choice and why the other options are not as suitable:

B. Instant Sharing (Correct answer):

Instant sharing is a behavior enabled by the widespread use of social media platforms, messaging apps, and digital communication tools. When individuals receive content, information, or experiences that resonate with them, they often choose to share it instantly with their social networks, such as friends, family, or followers. This practice is driven by several factors:

Relevance and Value: When individuals receive content or experiences that they find valuable, interesting, or entertaining, they are more inclined to share it. They want to pass on something they believe others will appreciate.

Social Validation: Sharing content can also serve as a form of social validation. By sharing something they like or find noteworthy, individuals seek to affirm their own interests or perspectives and connect with others who share similar tastes or opinions.

Amplifying Impact: Sharing allows individuals to extend the reach and impact of the content or information. It can help important messages gain wider exposure and influence more people.

Community and Connection: Sharing can foster a sense of community and connection with others who engage with the shared content. It provides a basis for conversations and interactions within social networks.

Instant sharing is not limited to any specific type of content and can include sharing articles, images, videos, links, reviews, personal experiences, and more.

Now, let’s discuss why the other options are not as suitable:

A. Publish-Subscribe:

“Publish-subscribe” is a different concept related to information dissemination. It involves a messaging pattern where information publishers send data to a specific channel or topic, and subscribers receive the data related to that topic.

It is commonly used in the context of data distribution, messaging systems, and content syndication, and it is not directly related to the behavior of individuals sharing content with their social networks.

C. Multi-Model Viewing:

“Multi-model viewing” is not a term commonly used in the context of instant content sharing or information dissemination. It is unclear how this term relates to the behavior described in the question. It may pertain to viewing or interacting with content in multiple ways, but it does not specifically address the act of sharing content with social networks.

D. Mobile Invertising:

“Mobile invertising” is not a widely recognized term in the field of digital marketing or communication. The term “invertising” typically refers to an advertising strategy where advertisements are integrated seamlessly into user experiences, but it does not directly relate to the behavior of individuals sharing content.

In summary, “Instant sharing” accurately describes the behavior where customers or recipients immediately share received content or experiences with their social networks, often through social media platforms and digital communication tools.

This practice is driven by factors such as content relevance, social validation, amplifying impact, and community building. The other options, while they may have relevance in their respective contexts, do not represent the specific behavior of instant content sharing with social networks.

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