A personal computer with features relating processor’s specifications the size of the hard disk and capacity of RAM is an example of
Options:
| A. Explicit promise B. Implicit promise C. Positive promise D. Negative promise |
The Correct Answer Is:
A. Explicit promise
A personal computer with specifications regarding the processor, hard disk size, and RAM capacity serves as an example of an explicit promise. Explanation of correct answer is given below:
A. Explicit Promise
An explicit promise refers to a direct commitment or assurance made by a seller to a buyer regarding the features or capabilities of a product. In this case, when a personal computer is marketed with specific details about its processor (e.g., type, speed), hard disk size (e.g., in gigabytes or terabytes), and RAM capacity (e.g., in gigabytes), it is a clear and direct promise to the customer about what they can expect from the product.
The processor’s specifications, which include details like the type (e.g., Intel Core i7), clock speed (e.g., 3.2 GHz), and number of cores, are critical components that directly influence a computer’s performance. The size of the hard disk, measured in gigabytes (GB) or terabytes (TB), indicates how much data the computer can store.
Lastly, the capacity of the RAM (Random Access Memory), measured in GB, determines how efficiently the computer can handle multiple tasks simultaneously.
Why the other options are not correct.
Now, let’s delve into why the other options are not correct:
B. Implicit promise:
An implicit promise is a commitment that is not directly stated but is implied through the actions, behavior, or general presentation of a product. In the case of a personal computer, if the seller does not explicitly mention the specifications of the processor, hard disk, and RAM.
But the customer assumes they are of a certain standard based on the brand or price, it would be considered an implicit promise. However, if the seller explicitly states these specifications, it becomes an explicit promise.
C. Positive promise:
A positive promise, in a marketing context, would refer to an explicit assurance of positive features, benefits, or experiences that a product or service is expected to provide. It’s a commitment to deliver something desirable or advantageous to the customer.
In the case of a personal computer, a positive promise might be something like “Fast Boot-up Times” or “High-Resolution Display for Crisp Graphics”. These statements are direct assurances of positive qualities that the product is designed to offer.
However, they do not pertain specifically to the processor’s specifications, hard disk size, or RAM capacity. Instead, they focus on broader, desirable attributes of the computer.
D. Negative promise:
A negative promise, on the other hand, involves assuring the absence of certain features, drawbacks, or issues in a product. It’s a commitment to the customer that certain undesirable aspects commonly associated with products of that category will not be present.
For example, in the context of a personal computer, a negative promise might be “No Fan Noise Even During Intensive Tasks” or “No Glare on the Screen”. These statements assure the absence of common annoyances or problems. Again, these do not specifically relate to the processor’s specifications, hard disk size, or RAM capacity. Instead, they focus on aspects that are often considered drawbacks or nuisances.
In conclusion, the correct answer is A. explicit promise, as it accurately reflects the situation where a seller provides direct and specific commitments to a buyer about the processor, hard disk size, and RAM capacity of a personal computer. This ensures transparency and helps customers make informed purchasing decisions.
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