Management Notes

Reference Notes for Management

Adidas Competitors – Top 10 Major Competitors of Adidas | Competitors Analysis

Adidas: Introduction

Adidas, a global leader in sportswear and lifestyle products, stands as a renowned brand recognized for its innovative designs and high-quality athletic apparel, footwear, and accessories.

Established in Germany in 1949, Adidas has continually pushed boundaries, shaping the sporting industry with its cutting-edge technology and collaborations with athletes and celebrities worldwide.

Adidas Competitor Analysis

Company Main Reason for Competition
Nike Direct competitor across various sports
Puma Similar target audience and product range
Under Armour Focus on performance and innovation
New Balance Comparable focus on lifestyle and sports
ASICS Emphasis on running and athletic footwear
Reebok Overlapping product lines and market
Skechers Competing in athletic and lifestyle wear
Fila Overlapping market presence
Lululemon Competition in athleisure market
Columbia Sportswear Similar outdoor apparel focus

1. Nike


Nike, Adidas’ foremost competitor, engages in direct competition across multiple sports and lifestyle segments. Their marketing, product range, and endorsements frequently intersect, driving a fierce rivalry for market dominance.

Both companies vie for athlete endorsements and innovation supremacy, often setting trends in the athletic and lifestyle industry.

  • Competing across various sports segments, especially in basketball, soccer, and running.
  • Intense competition for market share in the sports apparel and footwear industry.
  • Consistent rivalry in securing high-profile athlete endorsements and collaborations.

2. Puma


Puma, with a similar target demographic and product line, competes directly with Adidas in the lifestyle and sports markets. The historic rivalry between the two German brands has led to continuous product innovation and brand enhancement.

  • Overlapping demographics and focus on lifestyle and athletic wear.
  • Intense competition stemming from their shared German roots and historical rivalry.
  • Competing product lines in sports and lifestyle apparel and footwear.

3. Under Armour

Under Armour

Under Armour, renowned for its emphasis on performance and innovation, competes vigorously with Adidas in the sports apparel and footwear sector.

Both brands continually strive to introduce cutting-edge technology in their products, seeking to attract athletes and fitness enthusiasts alike.

  • Intense competition in developing high-performance sportswear and footwear.
  • Rivalry in introducing advanced materials and technologies.
  • Competition for endorsements from top athletes to promote brand visibility.

4. New Balance

New Balance

New Balance, like Adidas, focuses on a blend of lifestyle and sports-oriented products. The competition between the two lies in their approach to providing quality footwear and apparel for both athletic performance and casual wear.

  • Competition in offering products for athletic performance and casual lifestyle.
  • Both emphasize high-quality materials and craftsmanship in footwear.
  • Competing to establish a strong brand image in sports and lifestyle categories.



ASICS, specializing in running shoes and athletic footwear, competes directly with Adidas in the running segment. Both brands vie for market share by emphasizing innovation and performance in their running shoe lines.

  • Intense competition in the running shoe market, focusing on technology and performance.
  • Rivalry in introducing advancements to enhance running shoe functionality.
  • Both brands aim to establish dominance in the running segment.

6. Reebok


Owned by Adidas, Reebok competes within its parent company’s ecosystem, albeit in specific markets and product lines.

Despite being under the same umbrella, both brands strive to differentiate their target audiences and maintain distinct market positions.

  • Competition between Reebok and Adidas products in specific segments.
  • Striving to maintain separate market identities despite common ownership.
  • Competition to retain individual brand identities within the Adidas portfolio.

7. Skechers


Skechers competes with Adidas in both athletic and lifestyle wear, aiming for a share in the market catering to fitness-conscious consumers. The rivalry between the two brands centers on market presence and product range diversification.

  • Competing in both athletic and casual footwear markets.
  • Rivalry in expanding market reach and diversifying product offerings.
  • Competing in introducing trendy and innovative designs.

8. Fila

FilaFila, a competitor with overlapping market presence, competes directly with Adidas in segments such as sports apparel and footwear. The competition is fueled by their shared target demographics and product ranges.

  • Intense competition in segments like sports apparel and footwear.
  • Competing for market share among similar consumer groups.
  • Rivalry in brand visibility and recognition in overlapping markets.

9. Lululemon


Lululemon, primarily focused on athleisure wear, competes with Adidas in the market catering to consumers seeking fashionable yet functional athletic-inspired clothing. The rivalry is characterized by their approach to blending fashion with performance.

  • Competition in providing stylish and functional athleisure wear.
  • Rivalry in blending fashion trends with athletic functionality.
  • Competing to attract a similar consumer base seeking premium athleisure wear.

10. Columbia Sportswear


Columbia competes with Adidas in the outdoor apparel and footwear market, vying for consumers seeking high-quality products for outdoor activities. The competition lies in their focus on technical outdoor gear and performance wear.

  • Competition in providing durable and technical outdoor apparel.
  • Rivalry in offering high-performance products for outdoor activities.
  • Competing for consumers interested in outdoor and adventure sports.

This comprehensive analysis highlights the diverse competitive landscape within which Adidas operates, showcasing the varying strategies, market segments, and product offerings that drive competition in the athletic and lifestyle industry.

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Bibisha Shiwakoti

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