Management Notes

Reference Notes for Management

All of the following are characteristics of attractive industries EXCEPT:

All of the following are characteristics of attractive industries EXCEPT:


A. the industry is young.
B. the industry is fragmented.
C. the industry is crowded.
D. the industry has high operating margins.

The Correct Answer Is:

C. the industry is crowded.

Attractive industries are those that offer favorable conditions for businesses to thrive and achieve sustainable profitability. Recognizing these characteristics is crucial for investors and entrepreneurs seeking to make informed decisions.

This discussion will explore the key features of attractive industries, with a focus on why each option is or isn’t indicative of an attractive industry.

Correct Answer Explanation 

Option C: The Industry is Crowded

A crowded industry is marked by a high number of firms vying for market share. While competition can spur innovation and lead to better products or services for consumers, excessive crowding can have negative consequences.

In crowded industries, companies may face pricing pressures, as they engage in price wars to gain market share. This can lead to lower profit margins and potentially hinder long-term sustainability.

Additionally, high competition may make it more challenging for new entrants to gain a foothold, as established companies have already established brand loyalty and market presence.

Why the other options are not correct?

Option A: The Industry is Young

A young industry is characterized by being in its early stages of development. This means that the products or services within this industry are relatively new or innovative, and there may not be well-established market leaders yet.

Young industries often exhibit rapid growth rates and have the potential to revolutionize markets. For instance, the tech industry in the late 20th century saw the emergence of numerous innovative companies like Microsoft and Apple, which eventually became industry giants.

In such industries, there is a higher tolerance for risk, making it more accessible for new entrants to establish themselves. Additionally, the absence of dominant players may lead to more opportunities for differentiation and innovation.

Option B: The Industry is Fragmented

A fragmented industry is one where there are many small to medium-sized competitors, and no single company holds a dominant market share. This characteristic can be indicative of an attractive industry because it suggests that there is room for new entrants to compete effectively.

In fragmented industries, no single player has significant control over pricing or market dynamics. This creates an environment where smaller companies can carve out niches and serve specific segments effectively.

Industries like local restaurants, boutique clothing stores, and some parts of the software development sector often exhibit this characteristic.

Option D: The Industry has High Operating Margins

High operating margins indicate that a company is able to retain a significant portion of its revenue as profit after accounting for costs. This is often seen as a sign of a healthy and attractive industry.

Industries with high operating margins typically have factors such as limited competition, strong brand power, or high barriers to entry. For example, the pharmaceutical industry often experiences high operating margins due to the significant research and development investments required to bring new drugs to market.

Companies in industries with high operating margins are often able to weather economic downturns more effectively and are attractive to investors seeking stable returns.

In conclusion, understanding these characteristics of attractive industries is essential for making informed business decisions. A young industry offers growth potential and innovation, while a fragmented one provides opportunities for new players.

High operating margins are indicative of a favorable environment for profitability. Conversely, a crowded industry with intense competition may pose challenges for new entrants. By recognizing these traits, stakeholders can navigate the business landscape more effectively and position themselves for success.

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