All of the following are suitable questions to ascertain Product/Service Desirability EXCEPT:
Options:
| A. Does it make sense? B. Is the product or service financially feasible? C. Is this a good time to introduce the product or service in the market? D. Are there any fatal flaws in the product or service’s basic design or concept? |
The Correct Answer Is:
B. Is the product or service financially feasible?
Correct Answer Explanation B. “Is the product or service financially feasible?”
This question doesn’t specifically address the desirability of the product or service itself but rather focuses on its financial viability. It pertains more to the economic aspect rather than the inherent appeal or desirability of the product or service to the target market.
The question of financial feasibility is crucial in determining whether a product or service is economically viable and sustainable. It involves considerations such as production costs, pricing strategy, and potential return on investment.
While these financial aspects are undeniably important for the overall success of a product or service, they don’t directly address the question of desirability from the consumer’s perspective.
Desirability is more about understanding the attractiveness of the product or service to the target market. It’s rooted in consumer preferences, needs, and perceptions. A product might be financially feasible, meaning it can be produced and sold at a profit, but that doesn’t guarantee that consumers will find it desirable or choose it over alternative options.
To gauge desirability, questions should focus on the consumers’ mindset, such as:
i. What problem does this product or service solve for consumers?
Understanding the pain points or needs that the product addresses helps assess its desirability.
ii. What features or attributes would make this product more appealing to the target audience?
Identifying specific elements that resonate with the consumers’ preferences contributes to understanding desirability.
iii. How does the target audience perceive the value of the product or service?
Assessing the perceived value helps in gauging whether consumers find the offering worthwhile.
iv. What is the emotional response of the target audience towards the product or service?
Emotions play a significant role in consumer decision-making, and understanding emotional responses can provide insights into desirability.
While financial feasibility ensures the sustainability of a product or service in the market, desirability is about creating a product that people want, need, and are willing to choose over alternatives.
Therefore, the question of financial feasibility, while essential, is not directly aligned with understanding the inherent appeal of the product or service to consumers.
Desirability involves a more consumer-centric approach, probing into their preferences, motivations, and perceptions.
This question addresses the logical coherence or practicality of the product or service. It aims to ensure that the offering is reasonable and logically sound. However, while coherence is essential, it doesn’t directly gauge whether consumers would desire the product or service.
Desirability is more about appealing to emotions, needs, and preferences rather than solely logical sense-making. A product might make perfect sense logically but still not resonate with consumers’ desires or preferences.
C. “Is this a good time to introduce the product or service in the market?”
This question relates to market timing and readiness rather than the inherent appeal of the product or service. While timing can significantly influence the success of a product launch, it doesn’t specifically address whether consumers desire or find the product/service appealing.
A product might be introduced at an opportune time but could still lack the necessary appeal to attract consumers.
D. “Are there any fatal flaws in the product or service’s basic design or concept?”
This question aims to identify critical flaws in the design or concept that could hinder the product’s success. While vital for ensuring a sound product or service, identifying flaws doesn’t inherently address whether consumers would find the offering desirable.
Even if a product has no fatal flaws, it doesn’t guarantee consumer appeal. Desirability involves more than just the absence of major issues; it’s about meeting consumer needs and preferences in a compelling way.
To assess product or service desirability, questions should focus on understanding the consumer’s perspective, needs, and emotional drivers. Questions like:
- “What problem does this solve for the consumers?”
- “What features or attributes would make this product more appealing?”
- “How does the target audience perceive the value of the product or service?”
These types of questions delve into the consumers’ mindset, preferences, and motivations, which are more directly related to the inherent desirability of the product or service. Understanding consumer needs and preferences is crucial for creating offerings that attract and resonate with the target audience.
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