Brand Commitment is the likelihood of a customer to repurchase or re-use a given brand. An organization’s level of commitment to its customers indicates the extent of its protection against competitors. Marketing your business should take brand commitment, which is sometimes called brand loyalty, into account. As important as brand visibility, it is far more important in many ways. In contrast to brand visibility, brand commitment tells you about the loyalty of your customers.In order to communicate effectively the values, products, and services of your business to your customers, your brand commitment is crucial.