Management Notes

Reference Notes for Management

Which best describes the relationship between maximum cost-per-click (max. cpc) bids and ad rank?

Which best describes the relationship between maximum cost-per-click (max. cpc) bids and ad rank?

Which best describes the relationship between maximum cost-per-click (max. cpc) bids and ad rank?

Options

a) A CPC bid only affects Ad Rank on the Search Network
b) An increased CPC bid leads directly to a small increase in Ad Rank.
c) A CPC bid is one factor that affects Ad Rank.
d) An increased CPC bid leads directly to a large increase in Ad Rank.

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Which statistic indicates how often a click has led to a conversion?

Which statistic indicates how often a click has led to a conversion?

Which statistic indicates how often a click has led to a conversion? Options : a) Cost Per Conversion b) Click Through Rate (CTR) c) Conversion Rate (CVR) d) Converted clicks   Explanation   Cost Per Conversion The full form of CPC is Cost per conversion which is a term used in Web analytics and online … Read more