What global market-entry strategy did mary kay use when it entered India?
a. indirect exporting
b. direct exporting
c. licensing
d. direct importing
e. joint venture
a. indirect exporting
b. direct exporting
c. licensing
d. direct importing
e. joint venture
A. Uses licensing extensively outside of the “home” country.
B. Uses standardized products.
C. Uses domestic model globally.
D. Exploits the economies of scale and learning.
A) To create a common currency.
B) To encourage the expansion of exports.
C) To monitor trade policies of many countries.
D) To establish direct trade agreements between countries.
A) Owens and Fourier believed that the working masses were being exploited by capitalism.
B) Marx wanted capitalism to become so terrible that the masses would have no choice but to overthrow it in a violent uprising.
C) Owens and Fourier thought that the capitalist system would bring about revolution.
D) Marx advocated the use of utopian communities and social reforms to create a classless society.
A) to reduce exports
B) to punish other countries
C) to restrict imports
D) to raise prices of domestic goods.
A) It shows an anomaly that occurs when a nation has high domestic demand for a product.
B) It explains the relationship between domestic demand and comparative advantage.
C) It disproved Ricardo’s theory of comparative advantage.
D) It raised questions about the validity of the Heckscher-Ohlin theory.