Which Of The Following Statements About Personal Selling Is Correct?
A. Personal selling is a fairly new profession.
B. Many customers are unable to distinguish the salesperson from the company.
C. Personal selling is the nonpersonal arm of the promotional mix.
D. Salespeople represent the company to customers, but they do not represent customers to the company.
E. The role of personal selling is very consistent from company to company.
|Correct Answer: B. Many customers are unable to distinguish the salesperson from the company.