Consumer Behaviour MCQ
Meaning and Concept
The study of consumer behavior pertains to individuals, groups, or organizations and their processes for selecting, selecting, and securing products, services, experiences, or ideas to satisfy needs and their impact on society. Psychology, sociology, social anthropology, and economics are all incorporated into the study. It aims to understand the decision-making processes of buyers both individually and in groups. In order to understand the wants of people, it studies individual characteristics such as demographics and behavioural variables. Additionally, it attempts to determine the influence of groups like family, friends, reference groups, and society overall on the consumer.