a) Obtaining the subject’s consent to participate.
b) Making sure that the selection of subjects includes people from all segments of the population.
c) Determining whether the benefits of a study outweigh the risks.
d) Providing detailed information about the study.
The study of consumer behavior pertains to individuals, groups, or organizations and their processes for selecting, selecting, and securing products, services, experiences, or ideas to satisfy needs and their impact on society. Psychology, sociology, social anthropology, and economics are all incorporated into the study. It aims to understand the decision-making processes of buyers both individually and in groups. In order to understand the wants of people, it studies individual characteristics such as demographics and behavioural variables. Additionally, it attempts to determine the influence of groups like family, friends, reference groups, and society overall on the consumer.
Financial Management focuses on decisions relating to how much and what types of assets to acquire, how to raise the capital needed to purchase assets, how to run the firm so as to maximize its value. Financial Management is one of the areas of finance which deals with the management of all the financial resources of the organization for the smooth functioning of the organization’s goals.