Management Notes

Reference Notes for Management

NIKE PESTEL Analysis – Political, Economic, Social, Technological, Environmental & legal | External Environment



Nike is a global company famous for making athletic shoes, clothing, and accessories. It’s well-known for its “Just Do It” slogan. Nike sponsors many athletes and teams worldwide.

The company focuses on innovation, creating stylish and high-performance products.

Nike’s impact extends beyond sports; it’s a cultural icon and a major player in the fashion industry. Despite some controversies, Nike remains one of the most recognized and influential brands globally.

Nike faces a dynamic external environment where political, economic, social, technological, environmental, and legal factors collectively influence its strategies.

Navigating these factors is crucial for the company’s continued success, requiring adaptability and a proactive approach to maintain its position in the global market.

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