Management Notes

Reference Notes for Management

Evaluative – Evaluative Research and Evaluative Reasoning | Research Methodology


A person who is evaluative is someone who carefully considers or judges something. When you are evaluative, you judge or calculate the quality, value, or amount of something.

Evaluative research, also known as program evaluation or evaluation of a product, is a way to evaluate products and concepts and collect data that may help to improve them. It is defined as a form of systematic, disciplined inquiry that is undertaken to provide information that will assist in decision making about an object, program, practice, activity, or system.

Evaluation research can begin once your users’ requirements are understood. Testing similar products or competitors can be a great way to start, even before you have your own mockups. From what works and what doesn’t about other products on the market, we can learn a lot. Evaluation research should be a rigorous, systematic process involving the collection and analysis of data about organizations, processes, programs, services, and resources. The goal of evaluation research should be to refine knowledge and make better decisions.

In evaluation, evaluative reasoning is a key component of synthesizing information so that conclusions can be drawn. There are two ways of doing this:
a) gathering evidence about performance on a particular dimension and interpreting it in the context of defining ‘how good is good’ in order to generate a performance rating
B) to determine how good performance is for a particular site, project, policy, or other ‘evaluand’ (generic term for what is being evaluated) using several dimensions.

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