Product Labelling
➦ Labeling is any written, electronic, or elaborately designed graphic on the packaging or on a separate but associated label. Sellers must label products.
➦ The label may be a simple tag attached to the product or an elaborately designed graphic that is part of the package.
➦ The label might carry only the brand name or a great deal of information. The major factors that are considered in labeling the product are explained as follows.
Factors to be Considered While Labeling the Product
1. Language:
➦ While labeling the product, the language that is easily understood by the target market be used as language is a major factor to be considered.
➦ While marketing products in an international market, even if labels were standardized in message content from country to country, still the language would probably vary in each market.
➦ If the label contains important communication information, it must be in the language that the customer understands.
2. Government Regulations:
➦ Adhering to government regulations is non-negotiable when it comes to labeling products.
➦ Regulations vary across industries and regions and may encompass aspects such as safety warnings, ingredient lists, nutritional information, and environmental impact.
➦ Each and every marketer must consider the local government regulations regarding labeling while using labels.
➦ Because different countries may have different regulations in this regard, such as in Canada, bilingual, French, and English labeling is a legal requirement and the local government can confiscate products that are not labeled correctly.
3. Consumer Information:
➦ A good label must provide information about the different aspects of the product because sometimes consumers may require it.
➦ In principle, a “single-language” label is desirable when a product has a particular national image and has to communicate to a particular market only.
➦ However, if consumer’s demand for more languages “multi-lingual” labels have to be used “Multi-lingual” brands are desirable especially when the marketer has to communicate to several markets having diverse language and culture.
4. Brand Identity:
➦ Product labeling is an integral part of building and maintaining a brand’s identity. It’s an opportunity to showcase the brand’s personality, values, and unique selling propositions.
➦ Consistency in branding elements such as logo, color scheme, typography, and imagery helps reinforce brand recognition and recall.
➦ Beyond visual elements, the language and tone used on labels should align with the brand’s voice and messaging strategy.
➦ Whether the brand aims to be authoritative, friendly, humorous, or sophisticated, the label should reflect this tone consistently across all communication channels. A cohesive brand identity strengthens consumer perception and fosters brand loyalty over time.
5. Product Purpose:
➦ Understanding the purpose of the product is essential for creating effective labels that resonate with the target audience.
➦ Whether the product is intended for practical use, indulgence, health benefits, or sustainability, the label should emphasize its unique value proposition and appeal to consumers’ needs and desires.
➦ For example, labels for eco-friendly products may highlight sustainability certifications, recyclability, or carbon footprint reduction initiatives.
➦ Conversely, labels for luxury goods may focus on premium materials, craftsmanship, and exclusivity. Tailoring the label to reflect the product’s purpose enhances its appeal and differentiation in the marketplace.
➦ In conclusion, labeling a product involves a multifaceted approach that considers various factors, including language, government regulation, consumer information, brand identity, and product purpose.
➦ By carefully addressing each of these aspects, marketers can create labels that effectively communicate with consumers, comply with regulations, reinforce brand identity, and highlight the product’s value proposition.
➦ Ultimately, well-executed labeling enhances the overall brand experience and contributes to the success of the product in the market.
References
- Gll. (2023, February 22). 13 factors to consider in Label Production. Great Lakes Label. https://greatlakeslabel.com/factors-consider-label-production/
- Team, L. (2022, November 11). 7 things to consider when designing Labels. LabelValue.com. https://www.labelvalue.com/blog/7-things-to-consider-when-designing-labels
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I am Smirti Bam, an enthusiastic edu blogger with a passion for sharing insights into the dynamic world of business and management through this website.
I hold a MBA degree from Presidential Business School, Kathmandu, and a BBA degree with a specialization in Finance from Apex College,
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