Factors to be considered while Labeling the Product- Labeling Decision | Marketing

labelingFactors to be considered while Labeling the Product
Labeling Decision | Marketing
Management Notes

Labeling is any written, electronic, or elaborately designed graphic on the packaging or on a separate but associated label. Sellers must label products.The label may be a simple tag attached to the product or an elaboratelydesigned graphic that is part of the package. The label might carry only the brand name or a great deal of information.The major factors that are considered in labeling the product are explained as follows.

  • Language:
    While labeling the product,the language that is easily understood by the target market be used as language is a major factor to be considered. While marketing products in an international market, even if labels were standardized in message content from country to country, still the language would probably vary in each market. If the label contains important communication information, it must be in then language that the customer understands.
  • Government regulations:
    Each and every marketers must consider the local government regulations regarding the labeling while using labels. Because different countries may have different regulations in this regard, such as in Canada, bilingual,French and Englishlabeling is a legal requirement and the local government can confiscate products that are not labeled correctly.
  • Consumer information:
    A good label must provide information about the different aspects of the product because sometime consumers may require it. In principle, a “single-language” label is desirable when a product has a particular national image and has to communicate to a particular market only. However, if consumer’s demand for more languages “multi-lingual” labels have to be used “Multi-lingual” brands are desirable especially when the marketer has to communicate to several markets having diverse language and culture.

Author: Smirti

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