Influence of Media on Society
Mass Media Influence | Media and Society
Influence of media on youth of Society
Ways media influences society
Positive influence of media on Society
Influence of media on society is undeniable.Of all the types of media, music and books stand out as two of the main strands that influences people the most. They are both invaluable resources of knowledge and entertainment that can be accessed by all age groups.There are positive and negative mass media influences, which we must understand as a responsible person of a society.Before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media; they are providing news/information, entertainment and education. The first and foremost function of the media influence in a society is to provide news and information to the masses, that is why the present era is some time termed as the information age as well.
People need news/information for various reasons, on one hand it can be used to socialize and on the other to make decisions and formulate opinions. Entertainment would be the other function of the mass media where it is mostly used by the masses to amuse them in present day hectic environment. Educating the masses about their rights, moral, social and religious obligations is another important function of mass media, which needs no emphasis.The media influences so many people’s behaviour nowadays. Information can be spread after a few clicks of a button, whether it is true, false, speculation or gossip.
This can affect relationships in various ways, be it between celebrities and ordinary people or between celebrities themselves and their loved ones. The media can manipulate, influence, persuade and pressurise society, along with even controlling the world at times in both positive and negative ways; mentally, physically and emotionally.Controversial stories are reported and printed with no reliance of it being fact or not. The public is “meant” to believe everything they’re told and not question it. With it being so easy to say assert an opinion so easily after a few taps, it can lead to investigations and front page headlines. Additionally, as newspapers and magazines have websites, articles can be posted and received quicker than printed articles, and are updated more regularly.