Management Notes

Reference Notes for Management

Marketing communication is done to achieve the objective of:

Marketing communication is done to achieve the objective of:


A. Building awareness
B. Stimulate action
C. Both of the given options
D. None of the given options

The Correct Answer Is:

  • C. Both of the given options

The correct answer is “C. Both of the given options,” which means that marketing communication is done to achieve the objectives of both building awareness and stimulating action. Let’s delve into the details of why this answer is correct and why the other options are not suitable for describing the multifaceted goals of marketing communication:

C. Both of the given options:

1. Building awareness:

One of the fundamental objectives of marketing communication is to build awareness among the target audience. This involves making potential customers or stakeholders aware of a product, service, brand, or message. By creating awareness, organizations can ensure that their offerings are on the radar of their target market.

This initial stage of the marketing communication process is essential because people must first know about a product or brand before they can consider it as an option. Building awareness is often achieved through various marketing communication channels, such as advertising, public relations, content marketing, social media, and more.

2. Stimulate action:

In addition to building awareness, marketing communication aims to stimulate action from the target audience. The ultimate goal is to motivate individuals to take a specific action, such as making a purchase, signing up for a newsletter, requesting more information, attending an event, or sharing content with others.

This action could be any step that aligns with the organization’s marketing objectives. Effective marketing communication not only informs and educates but also inspires people to engage and interact with the brand or its offerings. By stimulating action, marketing communication contributes directly to the achievement of business goals, such as sales, customer acquisition, or brand loyalty.

Now, let’s discuss why the other options are not correct:

A. Building awareness (alone):

While building awareness is undoubtedly an important objective of marketing communication, it is just one part of the overall strategy. Focusing solely on building awareness may not be sufficient to drive the desired results. Awareness alone does not guarantee that consumers will take action.

It is only the initial step in the customer journey, and without subsequent actions, such as purchases or engagement, the marketing efforts may not yield the desired return on investment.

B. Stimulate action (alone):

Stimulating action is a critical objective, but concentrating exclusively on this aspect of marketing communication may overlook the essential step of building awareness. Without prior awareness, it can be challenging to motivate people to take action.

If consumers are not familiar with a product, brand, or message, they may be less inclined to engage or make a purchase. Therefore, a holistic approach that encompasses both building awareness and stimulating action is more effective in achieving marketing goals.

In summary, marketing communication serves the dual purpose of building awareness and stimulating action. Building awareness ensures that the target audience knows about the product or brand, while stimulating action motivates individuals to engage, purchase, or take specific desired steps.

These objectives work in tandem to create a comprehensive marketing strategy that aims to inform, engage, and ultimately convert consumers into loyal customers or advocates. Choosing “C. Both of the given options” accurately represents the multifaceted nature of marketing communication and its role in achieving various marketing and business objectives.

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