Management Notes

Reference Notes for Management

Marketing Course Syllabus – Grade 11 (Mar. 307 ) & 12 (Mar. 308) | NEB Management Syllabus

Marketing Course Syllabus

  • Grade 11 (Bus. 215)
  • Grade 12 (Bus. 216)

Marketing has become essential in all sectors of business like agriculture, industry, banking, insurance, hospitals, and other social organizations. It has become the subject of serious concern, discussion, and application in the national as well as in the international arena.

These days, marketing has been followed not only as a business strategy but also as a business tactic to win the confidence of customers in a more competitive arena. A large number of industrial and commercial undertakings came into existence in the country.

As a result, the Nepalese business sector has become more complex. This situation has created a greater demand for the implementation of marketing philosophy in the country not only in the business and education sectors of Nepal but also in the daily life of consumers.

This marketing curriculum is designed to provide fundamental conceptual principles and practices of marketing. It shall also be useful for the students pursuing a career at the front line marketing jobs such as sales-persons, sales representatives and supervisors as well as those who pursue small business. It will further introduce students to the major functions involved in the marketing process of a business organization in order to prepare them for university education.

The curriculum has been structured for two years for Grades 11 and 12. The course in Grade 11 basically includes the general areas of marketing; whereas, the course designed for Grade 12 includes basically the components of marketing mix, which if properly integrated, gives a suitable marketing program to marketers for making right decisions in marketing fields.

In addition, it also includes the social aspect of marketing. It incorporates the level-wise competencies, grade-wise learning outcomes and scope and sequence of contents, suggested practical/project activities, learning facilitation process, and assessment strategies so as to enhance the learning on the subject.

Level-wise competencies

This course on marketing aims to develop the following competencies among students:

  • 1. Describe the key marketing concepts and skills
  • 2. Perform situational analysis to assess market opportunities
  • 3. Gather, analyze and draw conclusions from market and environmental data
  • 4. Define the marketing elements needed for a successful product offering
  • 5. Develop the capabilities to generate and manage small business independently
  • 6. Enhance creativity and competency in the changed situation
  • 7. Develop foundation knowledge in relation to marketing functions of business organization
  • 8. Identify the emerging issues and tools of marketing
  • 9. Develop the conceptual frame and relation of marketing with ethical value
  • 10. Describe the prospect of social responsibility in marketing
  • 11. Assess the marketing environment such as economic, demographic, socio-cultural, competitive, political-legal, ecological, and technological issues associated with marketing practices
  • 12. Explain the marketing principles to be followed in different business situations
  • 13. Describe and utilize the art of selling.

Source: Curriculum Development Centre (

Leave a Comment