The correct answer for the statement “New media is very cost-effective when compared to traditional media and is highly _________” is D. result-oriented.

Let’s delve into why option D, “result-oriented,” is the correct choice, and why the other options (A. reliable, B. reputed, C. resourceful) are not the best fit for completing the statement.

Correct Choice (D. result-oriented):

New media refers to digital or online platforms, such as social media, search engine marketing, content marketing, and various forms of online advertising. One of the significant advantages of new media is its ability to deliver tangible and measurable results.

When businesses invest in digital marketing campaigns or online advertising, they can easily track and analyze the outcomes of their efforts.

Here’s why “result-oriented” is an appropriate term to complete the statement:

1. Measurable Metrics:

New media allows businesses to track key performance indicators (KPIs) such as click-through rates, conversion rates, website traffic, and engagement levels. This data-driven approach ensures that companies can assess the effectiveness of their marketing strategies.

2. ROI (Return on Investment):

Businesses can calculate the return on investment for their new media campaigns more accurately than traditional media. They can determine how much they spent and how much revenue or leads were generated as a direct result. This level of precision is a testament to the result-oriented nature of new media.

3. Real-time Adjustments:

New media provides the flexibility to make real-time adjustments to marketing strategies based on data and results. This allows companies to optimize their campaigns for better outcomes as they unfold.

4. Targeted Advertising:

New media platforms often offer advanced targeting options, ensuring that marketing efforts reach the right audience. This targeting leads to better results and a higher likelihood of conversion.

5. Cost Efficiency:

New media can be more cost-effective than traditional media, as businesses can allocate their budgets more efficiently based on performance data. This results-driven approach minimizes wastage and maximizes the impact of every dollar spent.

In summary, “result-oriented” is an accurate and fitting term to complete the statement because new media’s core strength lies in its ability to provide quantifiable and meaningful outcomes for businesses, making it a highly effective and efficient marketing channel.

Why the Other Options Are Not Correct:

A. Reliable:

While reliability is an essential aspect of any marketing medium, the term “reliable” doesn’t adequately capture the unique nature of new media. Reliability suggests a consistent and trustworthy performance, but it doesn’t encompass the dynamic and data-driven nature of new media.

New media’s strength is not merely in its reliability but in its ability to deliver concrete results through data analytics.

B. Reputed:

“Reputed” suggests that new media is well-regarded or has a good reputation, which may or may not be the case. The effectiveness of new media is not solely based on reputation; it’s based on the measurable results it can deliver. New media platforms can be highly effective even if they are not the most reputed in the industry.

C. Resourceful:

“Resourceful” implies that new media is adept at finding creative solutions or making the most of available resources. While creativity is valuable in marketing, the term doesn’t highlight the quantifiable and data-driven nature of new media. New media is better characterized as “result-oriented” because it focuses on delivering concrete outcomes through digital marketing strategies.

In conclusion, “result-oriented” is the most appropriate choice to complete the statement because it accurately reflects the primary strength of new media: its ability to deliver measurable and impactful results, which makes it a highly cost-effective and efficient marketing channel.

While reliability, reputation, and resourcefulness are essential qualities in marketing, they do not capture the unique strengths of new media as effectively as “result-oriented” does.