One factor the google ads system uses to calculate an ad’s actual cost-per-click (cpc) is the:
Options :
a) Maximum CPC bid of the ad showing one position lower on the page.
b) location targeting of the ad showing one position lower on the page.
c) cost-per-thousand-impressions (CPM) of the ad showing one position lower on the page.
d) Ad Rank of the ad showing one position lower on the page.
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Option a ) Maximum CPC bid of the ad showing one position lower on the page.
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