The correct answer is A. family brand. When a parent brand is associated with multiple products in a brand extension strategy, it is often referred to as a family brand. This branding approach leverages the established reputation and recognition of the parent brand to introduce and promote various related products or product lines. Let’s explore in detail why this answer is correct and why the other options are not:

A. Family Brand:

A family brand, also known as a parent brand or umbrella brand, is a branding strategy in which a single brand name is used to market a range of related products or services.

The family brand, which may have a strong reputation and equity, is extended to cover a variety of offerings, often within the same product category or industry. This approach benefits from the goodwill and trust that the parent brand has built over time.

For example, the “Coca-Cola” brand is a family brand that includes a variety of products such as Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, and other beverages. Consumers trust the Coca-Cola brand, and this trust is extended to new products introduced under the same brand umbrella.

Family brands are particularly effective when the parent brand is well-established and carries a positive reputation, as this positive perception can be transferred to new offerings within the brand family.

Why the other options are not correct:

B. Product Extension:

The term “product extension” typically refers to the introduction of new versions or variations of an existing product. It does not relate to a branding strategy in which a single brand name is used for multiple, related products. Product extensions may involve changes in product features, sizes, flavors, or other attributes, but they do not encompass the branding strategy of a family brand.

C. Sub-Product:

The term “sub-product” is not commonly used in the context of branding strategies. Instead, the concept of sub-brands or sub-products can be associated with brand hierarchy, where a parent brand introduces sub-brands to differentiate related product lines. However, this term does not specifically refer to a parent brand associated with multiple products in a brand extension strategy.

D. Parent Company:

The “parent company” refers to the entity that owns and manages one or more brands or business units. While the parent company can play a role in branding decisions, it is not the term used to describe a branding strategy where a single brand name is extended to cover multiple related products.

The parent company may have a portfolio of brands, and a family brand strategy is one approach within that portfolio.

In summary, the correct answer is A. family brand because it accurately describes the branding strategy where a parent brand is associated with multiple related products in a brand extension approach. This strategy leverages the equity and reputation of the parent brand to promote various products under the same brand umbrella.

Family branding can be a powerful way to capitalize on brand equity and consumer trust, especially when introducing new offerings in the same product category or industry. While other terms like “product extension,” “sub-product,” and “parent company” are relevant in branding and business contexts, they do not specifically refer to the concept of a family brand.