Principles of Marketing
BBA | BBA-BI | BBA-TT | BCIS | BHCM
Old Question Paper
Year: 2006 | Semester: Spring
Pokhara University
2006 Spring
Attempt All the questions
1. a. Define marketing. Discuss some of the challenges marketers are facing today in the context of Nepal.[8]
b. What is customer relationship management (CRM)? Why is it so important? Discuss.[7]
2. a. What are the micro environmental forces that affect a company’s ability to serve its customer? Explain each briefly.[8]
b. Define marketing information system (MIS)? Describe the major functions of MIS. [7]
3. a. Define consumer behaviour. Discuss some of the key factors that affect the buyer’s behaviour.[8]
b. Discuss briefly different types of target market strategies.[7]
4. a. If you are assigned to develop a new product in your company what process will you follow. Elucidate.[7]
b. What is product? Explain each stage of product life cycle.[8]
5. a. What are the differences between cost-based pricing and value- based pricing? Discuss.[7]
b. Explain the importance of marketing channel and their key functions. [8]
6. a. Define direct marketing. What are the benefits of the direct marketing? Discuss.[7]
b. What are the four major decisions that have to be undertaken by the marketers when developing advertising program. Explain.[8]
7. Write short notes on (Any Two): [2×5]
- Channel conflict
- Cost plus pricing
- Micro environmental factors of marketing
- Segmentation
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