Principles of Marketing – Old Question Paper 2006 | Semester: Spring

Principles of Marketing
BBA | BBA-BI | BBA-TT | BCIS | BHCM
Old Question Paper
Year: 2006 | Semester: Spring
Pokhara University

2006 Spring

Attempt All the questions

1. a. Define marketing. Discuss some of the challenges marketers are facing today in the context of Nepal.[8]
b. What is customer relationship management (CRM)? Why is it so important? Discuss.[7]

2. a. What are the micro environmental forces that affect a company’s ability to serve its customer? Explain each briefly.[8]
b. Define marketing information system (MIS)? Describe the major functions of MIS. [7]

3. a. Define consumer behaviour. Discuss some of the key factors that affect the buyer’s behaviour.[8]
b. Discuss briefly different types of target market strategies.[7]

4. a. If you are assigned to develop a new product in your company what process will you follow. Elucidate.[7]
b. What is product? Explain each stage of product life cycle.[8]

5. a. What are the differences between cost-based pricing and value- based pricing? Discuss.[7]
b. Explain the importance of marketing channel and their key functions. [8]

6. a. Define direct marketing. What are the benefits of the direct marketing? Discuss.[7]
b. What are the four major decisions that have to be undertaken by the marketers when developing advertising program. Explain.[8]

7. Write short notes on (Any Two): [2×5]

  • Channel conflict
  • Cost plus pricing
  • Micro environmental factors of marketing
  • Segmentation

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