Principles of Marketing
BBA | BBA-BI | BBA-TT | BCIS | BHCM
Old Question Paper
Year: 2009 | Semester:Spring
Pokhara University
2009 Spring
Attempt All the questions
1. a. Define marketing as a managerial process. Why maintaining relationship with customers is important function of marketer? [8]
b. What is societal marketing concept? Is societal marketing concept applicable in Nepal?[7]
2.a.As a marketing manager, indicate the importance of marketing information and MIS. [8]
b. Compare and contrast between consumer and business market.[7]
3. a. How do demographic factors influence in the design of marketing mix? [8]
b. Discuss the buying process of a consumer who is going to purchase a new flat from prestige Developers Company P. Ltd. at Chandol,Kathmandu.[7]
4. a. Explain the product line decisions with suitable examples.[7]
b. What are the basic differences in cost based pricing and value based pricing?[8]
5. a. What factors do you think best suit for segmenting furniture products.[7]
b. What are marketing logistics? Describe the logistic functions.[8]
6. a. Define promotion and explain its importance to organization and product success. Also, briefly explain the elements of promotion mix.[7]
b. Explain the decisions involved in message design and media selection strategy for advertisement.[8]
7. Write short notes on (Any Two): [2×5=10]
- Market Segmentation
- Service Characteristics
- Consumer sales promotion tools
MBA,BBA.
I am Smirti Bam, an enthusiastic edu blogger with a passion for sharing insights into the dynamic world of business and management through this website.
I hold a MBA degree from Presidential Business School, Kathmandu, and a BBA degree with a specialization in Finance from Apex College,