Principles of Marketing – Old Question Paper 2009 | Semester: Spring

Principles of Marketing
BBA | BBA-BI | BBA-TT | BCIS | BHCM
Old Question Paper
Year: 2009 | Semester:Spring
Pokhara University

2009 Spring

Attempt All the questions

1. a. Define marketing as a managerial process. Why maintaining relationship with customers is important function of marketer? [8]
b. What is societal marketing concept? Is societal marketing concept applicable in Nepal?[7]

2.a.As a marketing manager, indicate the importance of marketing information and MIS. [8]
b. Compare and contrast between consumer and business market.[7]

3. a. How do demographic factors influence in the design of marketing mix? [8]
b. Discuss the buying process of a consumer who is going to purchase a new flat from prestige Developers Company P. Ltd. at Chandol,Kathmandu.[7]

4. a. Explain the product line decisions with suitable examples.[7]
b. What are the basic differences in cost based pricing and value based pricing?[8]

5. a. What factors do you think best suit for segmenting furniture products.[7]
b. What are marketing logistics? Describe the logistic functions.[8]

6. a. Define promotion and explain its importance to organization and product success. Also, briefly explain the elements of promotion mix.[7]
b. Explain the decisions involved in message design and media selection strategy for advertisement.[8]

7. Write short notes on (Any Two): [2×5=10]

  • Market Segmentation
  • Service Characteristics
  • Consumer sales promotion tools

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