The correct answer is “C. Unsought goods” for products that are usually purchased due to adversity and high promotional backup rather than desire. Unsought goods are a specific category of products that consumers typically do not actively seek out but may purchase when they encounter specific circumstances or when they are influenced by extensive promotional efforts.

Let’s explore in detail why this answer is correct and why the other options are not suitable for describing such products:

C. Unsought goods:

Unsought goods are products that consumers do not typically think about or actively seek out for purchase. These goods are often associated with situations of adversity or necessity rather than consumer desire. Examples of unsought goods include funeral services, insurance policies for rare or unexpected events, and certain medical products or treatments.

Consumers may only consider purchasing these goods when faced with particular life events, emergencies, or when they are strongly influenced by promotional campaigns that create awareness and convince them of the product’s value in addressing an adverse situation.

Now, let’s discuss why the other options are not correct for describing products purchased due to adversity and high promotional backup:

A. Sought goods:

Sought goods are products that consumers actively seek out because they have a desire or need for them. These goods are typically associated with consumer preferences and choices.

Consumers actively research, consider, and make decisions about sought goods based on their desires, preferences, or needs. Examples of sought goods include clothing, electronics, furniture, and entertainment products. Sought goods are quite the opposite of unsought goods because they are driven by consumer desire rather than adversity or necessity.

B. Unique goods:

Unique goods are products that have distinctive features, qualities, or attributes that set them apart from other similar products in the market. While unique goods can be appealing and attract consumers based on their distinctive characteristics, they are not necessarily purchased due to adversity or high promotional backup.

Consumers may choose unique goods because of their special qualities, but the motivation is more related to the product’s uniqueness rather than adverse circumstances or extensive promotions.

D. Preferred goods:

Preferred goods are products that consumers actively prefer over other available options. Consumer preferences and choices play a significant role in the selection of preferred goods. These products align with the consumers’ likes, tastes, or specific requirements.

While preferred goods may be the first choice among available options, they are not typically associated with adversity or the need for high promotional efforts to convince consumers to purchase them. The focus is on satisfying consumer preferences rather than addressing adverse situations or generating extensive promotional campaigns.

In summary, the correct answer is “C. Unsought goods” for products that are usually purchased due to adversity and high promotional backup rather than desire. Unsought goods are characterized by their association with adverse circumstances or emergencies, making consumers consider them in response to these situations.

Additionally, extensive promotional efforts may be required to create awareness and convince consumers of the value of unsought goods in addressing specific needs.

The other options (A, B, and D) do not accurately describe products in this category, as they are more aligned with consumer preferences, uniqueness, or active seeking rather than adversity-driven and promotional-backed purchases.