Management Notes

Reference Notes for Management

“Quality lies in the eyes of the beholder” is:

“Quality lies in the eyes of the beholder” is:


A. an unrealistic definition of quality.
B. a user-based definition of quality.
C. a manufacturing-based definition of quality.
D. a product-based definition of quality.
E. the definition of quality proposed by the American Society for Quality.

The Correct Answer Is:

  • B. a user-based definition of quality.

Answer Explanation:

“Quality lies in the eyes of the beholder” is a user-based definition of quality. People perceive quality differently and can differ in how they perceive it. Depending on who you ask, high quality may mean different things to different people. Quality is determined by the individual’s standards and opinions.

When assessing the quality of a product or service, it is important to consider the customer’s perspective. The end user’s expectations and needs are not just met by meeting industry standards or technical specifications. Customers may consider a product or service to be of low quality even if it meets all the requirements.

Furthermore, this phrase serves as a reminder that quality is not a fixed concept that can be modified over time. The quality of products that were once considered high may no longer be considered so as technology and society’s expectations evolve. To ensure that products and services continue to meet customers’ needs, it is important to stay current with changing standards of quality.

In summary, “Quality lies in the eyes of the beholder” reminds us that quality is a subjective concept based on the customer’s perceptions and expectations. When assessing a product or service’s quality, it is important to take the perspective of the customer into consideration.

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