Management Notes

Reference Notes for Management

Strategizing – Role of Strategizing | Strategic Management


Strategizing Meaning

As part of the process of strategizing, people devise long-term goals (mission, vision), plans (strategies), and courses of action (processes, structures). The practice of strategizing is very common in industry, business, the military, politics, and government. Thinking strategically is integral to strategizing.

To achieve long-term objectives and success, managers must think strategically about all areas of company development. The process of strategizing and decision-making are closely linked. During the formulation of the company’s objectives, the acceptance of different strategies, and finally the implementation of those strategies, this connection occurs.

Firms strategize to gain and maintain competitive advantages. An organization’s strategy includes the actions it takes to achieve and sustain a competitive advantage.

By doing so, the business will exploit market power in order to set prices higher than those set by competitors, conspire with them to set prices higher than those set by competitors, and be more efficient and effective at meeting customers’ needs.

The first two forms of strategizing are inconsistent with competitive efficiency, while the latter is. An organization can gain and sustain a competitive advantage either by (1) exploiting its monopoly (or oligopoly) position in a market or (2) by addressing consumer demand more efficiently and effectively than competitors.

While the first approach to gaining and maintaining competitive advantage is incompatible with social welfare, the second approach may be perfectly compatible.

Strategizing as a planning process

Strategizing as a planning process

Strategic planning processes are the first in the sequence of strategic management, whose purpose is to introduce and implement the best strategy for the business.  Preparation of mission and vision for the company is the starting point for managers during strategize sessions.

Vision is defined as a short (few words) statement about the future of the company (image created in the minds of managers), containing the following elements:

  • A description of the business environment,
  • The strategic domain (the industry in which managers wish to do business),
  • A description of the key competencies now and in the future,
  • Steps to take to reach the location described in the vision.

Role of Strategizing

Role of Strategizing

Strategizing and planning are integral parts of business management, and they require taking into account the limitations imposed by: conflicting interests, financial barriers, resource constraints, lack of information, strategic potential, lack of competence, and anticipated changes in an environment.

The practical perspective of strategic planning and organizational design underscores managers thinking strategically. This is mostly done by management elites, whose expertise and interests strongly influence the nature of business strategy and organization.

It is also worth pointing out that middle managers, management consultants, corporate planners, OD professionals, etc. are all involved in strategizing.

Strategic planning involves several strategic conversations between the disparate groups of actors involved, which result in a common understanding and unique corporate strategy. Every complex group of people requires a high level of communication skill during a strategy session.

Purpose of Strategizing:

  • To achieve long-term goals and objectives.
  • To make informed decisions.
  • To allocate resources effectively.
  • To respond to challenges and opportunities.
  • To enhance competitiveness.

Scope of Strategizing:

Business: Planning for company growth and success.
Personal: Setting life goals and making plans.
Military: Developing tactics and operations.
Sports: Creating game plans and strategies.
Government: Formulating policies and actions.
Nonprofits: Achieving social and humanitarian missions.
Education: Improving teaching and learning methods.
Environmental: Preserving natural resources and ecosystems.

Common Strategizing Challenges

A. Uncertainty and risk management
B. Resistance to change
C. Resource constraints
D. Lack of alignment among stakeholders

A. Uncertainty and Risk Management:

Sometimes, we don’t know what might happen in the future, which makes it hard to plan.
There are always potential problems or dangers that could mess up our plans.
We need to figure out how to deal with these unknowns and make our plans as safe as possible.

B. Resistance to Change:

People often like things to stay the same because change can be scary.
When we try to make new strategies, some people might not want to go along with it.
We need to find ways to help people see why the changes are a good idea.

C. Resource Constraints:

Sometimes, we don’t have enough of the things we need, like money, time, or people.
This can make it tough to carry out our plans and strategies.
We have to be creative and figure out how to do the best we can with what we have.

D. Lack of Alignment Among Stakeholders:

Stakeholders are the people who care about what we’re doing, like bosses, employees, or customers.
If these people don’t agree on what we should do, it can cause problems.
We need to make sure everyone is on the same page and working towards the same goals.

Best Practices in Strategizing

A. Clear communication and collaboration
B. Agile and adaptable approaches
C. Continuous learning and improvement
D. Ethical considerations in strategizing

A. Clear communication and collaboration:

Clear communication means sharing ideas and plans in a way that everyone can understand.
Collaboration is working together with others as a team to achieve a common goal.
When we communicate well and collaborate, we can avoid misunderstandings and work more efficiently.

B. Agile and adaptable approaches:

Agile means being flexible and able to change plans quickly if needed.
Adaptable means being able to adjust to new situations and challenges.
Using agile and adaptable approaches helps us stay on track even when things don’t go as planned.

C. Continuous learning and improvement:

Continuous learning means always trying to gain new knowledge and skills.
Improvement means getting better at what we do over time.
By always learning and trying to improve, we can become experts in our field.

D. Ethical considerations in strategizing:

Ethical means doing what is right and fair.
In strategizing, it’s important to think about what is morally right and not harm others.
Following ethical considerations helps us make decisions that benefit everyone and avoid causing harm.

Failed strategizing examples and lessons learned

In the Battle of Gallipoli during World War I, the Allied forces failed to plan for the difficult terrain and underestimated the strength of the Ottoman Empire. This resulted in a costly and unsuccessful campaign.

  • Lesson: Proper research and understanding of the enemy’s capabilities and the environment are crucial in military planning.

The launch of “New Coke” by Coca-Cola in 1985 is a famous example of a failed marketing strategy. The company changed its classic formula, which angered loyal customers, leading to a backlash.

  • Lesson: Don’t mess with a product that customers love without thoroughly testing and understanding market reactions.

Blockbuster, a once-thriving video rental company, failed to adapt to the digital streaming era. They ignored the potential of online streaming and ultimately filed for bankruptcy in 2010.

  • Lesson: Be open to new technologies and changing consumer preferences to stay relevant in the market.

The Ford Edsel, a car model launched in the late 1950s, failed due to its high price, unusual design, and poor marketing.

  • Lesson: Understand your target audience and ensure your product meets their needs and expectations.

The introduction of the Segway personal transporter in 2001 was hyped as a revolutionary mode of transportation. However, it failed to gain widespread adoption due to its high cost and limited practicality.

  • Lesson: Ensure there is a real need and demand for your product before investing heavily in its development and promotion.

The 2017 Fyre Festival, promoted as a luxury music festival in the Bahamas, turned into a disaster with substandard accommodations, lack of basic amenities, and stranded attendees.

  • Lesson: Honesty in advertising and proper event planning are essential to avoid damaging your brand’s reputation.

The failure of the “New Coke” and “Crystal Pepsi” soft drinks shows that consumers often prefer the familiar taste of traditional products over innovative variations.

  • Lesson: Innovation should be balanced with maintaining the core elements that customers value.

The downfall of Enron in 2001 was a result of unethical accounting practices and a lack of transparency, leading to one of the largest corporate bankruptcies in history.

  • Lesson: Maintain high ethical standards and transparency in business operations to build trust with stakeholders.

The disastrous launch of the Samsung Galaxy Note 7 in 2016, with reports of exploding batteries, damaged the company’s reputation and resulted in a costly recall.

  • Lesson: Quality control and rigorous testing are critical in preventing product defects and safeguarding brand image.

Google’s attempt to enter the social media space with Google+ failed to gain traction and was eventually shut down in 2019.

  • Lesson: Entering a competitive market requires a unique value proposition and a thorough understanding of user needs.

People Also Ask

What is the difference between planning and strategizing?

The process of planning is the process of developing a plan to accomplish a particular goal. The process of strategizing is finding and exploiting opportunities by using your knowledge and skills. The process of planning involves creating a plan to achieve a desired outcome.

Strategizing is the process of formulating a plan to achieve a desired result. The planning process involves determining the objectives of a course of action. In order to achieve desired results, strategic planning involves choosing which actions to take.

What is the term for strategic planning?

Strategic planning is the use of planning tools to achieve specific goals in business and governance. Taking into account the changing environment or changing organizational needs is often part of this process.

An organization’s strategic planning process involves identifying the organization’s goals and objectives and defining its vision for the future. For the organization to achieve its stated vision, the sequence in which those goals should be realized must be determined.

Why is strategizing important in business?

The importance of strategizing in business can be attributed to a variety of factors. Companies can achieve better performance by focusing on the right goals and objectives. A custom plan can also be tailored to fit a company’s unique business model and culture with the help of strategizing.

Having a clear and concise business plan is more important than ever in today’s business world. A better business plan can be strategized and executed by knowing what your goals are and what you’re up against.

What is strategizing in an organization?

The process of organizing can be approached in many different ways. Others may prefer to think outside the box while others prefer a step-by-step plan. To improve productivity and make the most efficient use of your resources, it is important to strategize in your organization.

An organization can strategize in many different ways. When planning meetings, briefings, and other strategic meetings, some people prefer tools like The communication game planner.

While they are working on tasks, others prefer paper planners with checklists and tables of contents. Most organizations can find a way to do it that works for them, but there is no one way that is right.

The four key attributes of strategic management include the idea that


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