Management Notes

Reference Notes for Management

Target Population – Definitions, Examples and MCQs | Components of a Sample

Target Population Definition

In this study, the main purpose is to describe the complete collection of objects. The selection of the target population is the first step of an observational or experimental study and is often a difficult one. The term “target population” and the term “population” are most often synonymous. Even if we sample correctly, sometimes we don’t hit the target: samples may not be representative of the population that we originally intended to sample.

It is important to determine the geographic and temporal characteristics of the target population as well as the types of units to be included. Generally, one can define a target audience as a particular group of the population that shares similar characteristics and is used to identify the intended audience for advertising, research, or products. It represents a portion of all people selected as an objective audience.

Target Population Examples

In a survey to determine whether a new storm-water drainage tax should be implemented, should the target population be all people over the age of 18, all registered voters, or all people who pay property taxes? Target population selection may greatly influence the study’s results. 

Target Population MCQs

To accurately represent the target population, a small sample should be

To accurately represent the target population, a small sample should be

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A) Representative of the whole group.
B) Representative in terms of demographic traits (age, region, religion, race, and the like)
C) representative in terms of opinions
D) All of the above are true.

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The Correct Answer for the Given Question is Option D) All of the above are true.

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Shock incarceration is generally designed with what target population in mind?

Shock incarceration is generally designed with what target population in mind?

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A) Violent offenders
B) Elderly offenders
C) Drug offenders
D) Youthful, first-time offenders

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The Correct Answer for the Given Question is Option D) Youthful, first-time offenders.

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Smirti

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