The fundamental purpose of an organization’s mission statement is to:
A. create a good human relations climate in the organization.
B. define the organization’s purpose in society.
C. define the operational structure of the organization.
D. generate good public relations for the organization.
E. define the functional areas required by the organization.
The mission statement identifies why a company exists, what its overall goal is, what kind of products or services the company offers, and its main target audience. It may also describe the company’s geographic region of operation. This can include a brief description of a company’s philosophy or values, its main competitive advantages, or its desired future state. It has historically been associated with Christian groups; indeed, for many years, it was assumed that a missionary was a person carrying out a religious mission. In 1598, the word “mission” originated from Jesuits sending their members overseas (“missio”, Latin for “act of sending”).The mission of an organization is not simply a description provided by an external party, but an expression of its leaders’ desires and intents.
A mission statement communicates a company’s direction and purpose to its employees, customers, vendors, and other stakeholders. It also helps employees identify with the company. As mission statements define an organization’s continuous, ongoing purpose and focus, mission statements are usually not changed over time. Mission statements describe the reasons for the existence of a company. In it, the organization’s goals and the nature of its products or services are described. Every business should have a mission statement. A mission statement should outline what the organization does, how it operates, and why it operates the way it does.
Examples of Mission Statements
|Companies with their Mission Statements|
|Apple||To bringing the best user experience to its customers through its innovative hardware, software, and services.|
|To organize the world’s information and make it universally accessible and useful.|
|Amazon||Serve consumers through online and physical stores and focus on selection, price, and convenience.|
|Tesla||To accelerate the world’s transition to sustainable energy.|
|Pentagonia||Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.|
|To give people the power to build community and bring the world closer together.|
|Walmart||To save people money so they can live better.|
|Nike||Do everything possible to expand human potential.|
|Starbucks||To inspire and nurture the human spirit — one person, one cup and one neighborhood at a time.|
Our mission is to empower every person and every organization on the planet to achieve more.