The use of Facebook to create an online persona by only posting images that match your ideal self exemplifies the_____________ that can occur in forms of new media.
|a. social construction of reality|
c. market segmentation
The Correct Answer Is:
a. social construction of reality
The correct answer is (a) social construction of reality.
Let’s delve into the details of why this answer is correct and why the other options are not:
(a) Social Construction of Reality:
The use of Facebook to curate an online persona by selectively posting images that align with one’s ideal self is a prime example of the social construction of reality.
This concept, which originated from the sociological perspective of symbolic interactionism, suggests that reality is not an objective, fixed concept but is instead shaped by individual and collective perceptions and interpretations.
In the context of Facebook and other social media platforms, users construct a digital identity or persona that reflects how they want to be seen by others. They carefully curate and share content, such as images and posts, that contribute to a particular narrative about themselves, which may not necessarily represent their entire reality.
When individuals share only those images that match their ideal self, they are actively participating in the process of constructing a particular reality for themselves within the digital realm. This digital self-presentation can be different from their offline or ‘real’ self, highlighting the fluid nature of identity in the age of new media.
The concept of social construction of reality emphasizes how people use symbols, like the carefully chosen images on Facebook, to shape their own and others’ perceptions of themselves and the world around them.
Now, let’s explore why the other options are not correct:
Cyberfeminism is a feminist movement that emerged in the context of the internet and digital technologies. It focuses on how gender and technology intersect, seeking to address issues related to gender equality and technology.
While the use of Facebook for self-presentation may have gender-related aspects, it does not directly relate to cyberfeminism. Cyberfeminism is more concerned with broader issues of gender, technology, and digital spaces, rather than individual self-presentation.
(c) Market Segmentation:
Market segmentation is a marketing strategy that involves dividing a target market into distinct segments based on certain characteristics, such as demographics, interests, or behaviors.
While the use of Facebook to curate an online persona may involve targeting a specific audience, this concept is not directly related to market segmentation. Market segmentation is a business strategy, whereas the question is more about personal expression and identity.
Referencing, in an academic context, refers to citing or attributing sources used in research or writing. It has no direct relevance to the concept of constructing an online persona on Facebook or other social media platforms. Therefore, it is not the correct answer in this context.
In the context of academia and research, referencing serves as a critical practice to give credit to the original sources of information, providing transparency and credibility to the work being presented.
In summary, the use of Facebook to create an online persona by selectively posting images that align with one’s ideal self exemplifies the social construction of reality because it illustrates how individuals shape their digital identities and the perception of their reality through symbolic interaction on social media. The other options do not accurately capture the essence of this phenomenon