Management Notes

Reference Notes for Management

_________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.

_________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.

_________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.

 Options:

A. Interactive
B. Contextual
C. Traditional
D. Website.

The Correct Answer Is:

  • A. Interactive

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