Management Notes

Reference Notes for Management

_________reflects the sum of the perceived tangible & intangible benefits & costs to customers

_________reflects the sum of the perceived tangible & intangible benefits & costs to customers

_________reflects the sum of the perceived tangible & intangible benefits & costs to customers

 Options:

A. customer satisfaction
B. customer value
C. customer delight
D. none of the above

The Correct Answer Is:

  • B. customer value

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