Management Notes

Reference Notes for Management

A brand-based model reveals the following:

A brand-based model reveals the following:

A brand-based model reveals the following:

 Options:

A. Why customers buy the brands they buy?
B. What are the underlying motives for their purchasing brands of their preference?
C. Why companies keep their brands contemporary?
D. All of the given options

The Correct Answer Is:

D. All of the given options

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