Management Notes

Reference Notes for Management

Advantages and Disadvantages of Observational Studies | Business Research Methodology

Advantages and Disadvantages of Observational Studies

Advantages and Disadvantages of Observational Studies 

Advantages of Observation Studies

  • Simple and easy way of data Collection

As compared to surveys, observation studies are regarded as one of the easiest and simplest ways of collecting data which occurs in a natural setting. Data collection through observation helps the researcher to understand things in a better manner as people easily understand many things by observing their surroundings.

  • Hypothesis is framed using Observation Studies

It is believed and considered that observation is one of the key factors for the purpose of formulating the hypothesis as after observing something for a continuous period researchers are well-known with the things that have been observed.

  • Information is accurate to a greater extent

As compared to surveys, observation studies provide more accurate information as the observer can closely observe the behavior of the respondents. In other methods of data collection, it might be possible that the respondents can be biased intentionally or unintentionally regarding providing information leading to unreliable information.

  • ¬†Universality

As compared to the survey method, the observation method of data collection is universally applicable and is applied in all sciences either physical or social.

Read more