Management Notes

Reference Notes for Management

An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

 Options:

A. Line extension
B. Multi-brand
C. Brand extension
D. Rebranding

The Correct Answer Is:

C. Brand extension

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