Management Notes

Reference Notes for Management

BCG Matrix – Four Quadrants of BCG Matrix Explained in Detail | Strategic Management

BCG Matrix

Boston Consulting Group (BCG) Matrix

➥ Boston Consulting Group Matrix, also known as BCG Matrix, is a two by two matrix that was developed by the Boston Consulting Group, USA. 

It is the most renowned tool for analyzing corporate portfolios.

Based on the related market share and industry growth rates of different businesses in the portfolio, it provides a graphic representation for an organization to analyze.

The study examines the management of SBUs (Strategic Business Units) from a two-dimensional perspective.

The process consists of comparing business potentials and considering the environment.

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