Management Notes

Reference Notes for Management

Brand management came into being for which of the following reasons:

Brand management came into being for which of the following reasons:

Brand management came into being for which of the following reasons:

 Options:

A. Companies wanted to achieve scale economies.
B. It supplemented financial management practices
C. It suited production and operations personnel
D. Companies wanted to differentiate their products and highlight distinctions in a competitive environment.

The Correct Answer Is:

D. Companies wanted to differentiate their products and highlight distinctions in a competitive environment.

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