Management Notes

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Business Intelligence in Sports – Explained in Detail | Sports Management

Business Intelligence in Sports

Definition of Business Intelligence (BI) in Sports

 In sports, Business Intelligence (BI) refers to the processes of collecting, analyzing, and utilizing data and information to facilitate informed decisions, drive strategic initiatives, and optimize operations.

As part of BI in sports, a variety of activities are performed, including data gathering, data warehousing, data analysis, data visualization, and prediction modeling, all with the goal of improving performance, increasing fan engagement, and maximizing revenue for sports organizations.

Sports business intelligence encompasses more than just on-field performance analysis. In addition to ticket sales, sponsorship deals, marketing strategies, fan engagement, athlete management, and venue operations, it also encompasses multiple aspects of the sports business. Sports organizations are able to make data-driven decisions across all functional areas with it.

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