Management Notes

Reference Notes for Management

Contrast Effect- Concept, Components, Implications, Examples and MCQs | Perceptual Errors

Contrast Effect

Contrast Effect

Contrast Effect is a type of perceptual error that refers to a psychological phenomenon that occurs when a contrasting object or event precedes or follows an object or event that influences how the perception of it is shaped. An example of this would be the way our judgments and evaluations of things are influenced by their context.

Contrasts can influence a range of perceptions, such as visual judgments, attractiveness evaluations, pricing decisions, and interpersonal interactions.

There are several domains where the contrast effect occurs, including visual perception, social interaction, decision-making, and assessing attractiveness and quality. Rather than evaluating stimuli based on their absolute qualities, humans tend to evaluate them based on their relative differences.

Read more