Management Notes

Reference Notes for Management

Creativity and Business Idea – Fundamentals of Entrepreneurship | Management Notes

Creativity and Business Idea

Concept of Creativity

Creativity refers to the generation of new ides which support in effective and efficient improvement of the performance in the organization. It can also be known as the ability of discovering the new ways through the analysis of problems and opportunities. Creativity even contributes for the introduction of new things that can create value in the society. One of the main features an entrepreneur should have is creativity. The use of creativity in the business activity helps to gain competitive advantage in the market.

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