Management Notes

Reference Notes for Management

Ethnocentrism – Types of Culture | Fundamentals of Sociology



The concept of ethnocentrism and cultural relativity are interrelated. The word ethno is derived from a Greek terminology which means, people, country and cultural bonding; centric is derived from a Latin word, which means centre. Thus, ethnocentrism is the tendency of every society to place its own cultural patterns at the center of things. It involves comparing other cultures’ practices to one’s own and rating them as inferior. It is the tendency to consider one’s own culture superior. It transforms one’s own culture into a yardstick against which all other cultures can be gauged and rated.

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