Management Notes

Reference Notes for Management

Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.

Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.

Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.

 Options:

A. undermining competitive competencies
B. building customer loyalty
C. milking the market for product desires
D. renewing a customer base

The Correct Answer Is:

B. building customer loyalty

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