Management Notes

Reference Notes for Management

Importance of Consumer Behavior – 5 Major Importance | Marketing Management

Importance of Consumer Behavior

In marketing and business strategy, consumer behavior plays a crucial role. People make decisions about what to buy, when to buy, and how much to buy by understanding how they make those decisions.

Companies can better meet the needs and desires of their target customers by understanding consumer behavior. Consumer behavior is important for the following reasons:

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