Management Notes

Reference Notes for Management

In A Competitive Market, Perceived Value Is Determined By Consumers Mostly

In A Competitive Market, Perceived Value Is Determined By Consumers Mostly

In A Competitive Market, Perceived Value Is Determined By Consumers Mostly

 Options:

A. by quantitative analysis of brand personalities.
B. in relationship to the value of competitors’ offerings.
C. by weighing primary versus secondary benefits.
D. by trying out different products.
E. through brand association and brand licensing.

The Correct Answer Is:

B. in relationship to the value of competitors’ offerings.

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