Management Notes

Reference Notes for Management

Introduction of another strength of a medicine by a pharmaceutical company is an example of:

Introduction of another strength of a medicine by a pharmaceutical company is an example of

Introduction of another strength of a medicine by a pharmaceutical company is an example of:

 Options:

A. Brand extension
B. Line extension
C. Brand diversification
D. All of the given options

The Correct Answer Is:

  • B. Line extension

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