Introduction to Marketing
Concept of Marketing
An important function of any business is marketing, which involves promoting, selling, and distributing products or services. In marketing, customer value is created, relationships with customers are built, and ultimately profitable actions are driven.
Marketing is the process of developing and implementing ideas about price, promotion, distribution, and also providing after-sales services where necessary. It involves identifying customer needs and wants, developing products or services that satisfy those needs, and communicating the value of those products or services to potential customers.