NIKE PESTEL Analysis
Nike is a global company famous for making athletic shoes, clothing, and accessories. It’s well-known for its “Just Do It” slogan. Nike sponsors many athletes and teams worldwide.
The company focuses on innovation, creating stylish and high-performance products.
Nike’s impact extends beyond sports; it’s a cultural icon and a major player in the fashion industry. Despite some controversies, Nike remains one of the most recognized and influential brands globally.
Nike faces a dynamic external environment where political, economic, social, technological, environmental, and legal factors collectively influence its strategies.
Navigating these factors is crucial for the company’s continued success, requiring adaptability and a proactive approach to maintain its position in the global market.