Management Notes

Reference Notes for Management

Objectives of Packaging – Packaging | Principles of Marketing

Objectives of Packaging

Objectives of Packaging

Packaging refers to the process of designing, evaluating, and producing packages for the purpose of preparing products for distribution, transport,warehousing,logistics ,storage, sale, and end use.There are many factors involved in packaging, including label design, insert design, instructions for use, graphic design, and the type of packaging and physical containers used for individual product items. Enclosing or protecting products for distribution, storage, sale, and use is the science, art, and technology of packaging.

The term packaging also refers to the process of designing, evaluating, and producing packages. As a system of preparing goods to be transported, stored, shipped, and sold, packaging is often described as a coordinated effort. The packaging provides protection, preservation, transportation, information, and selling functions. Government, business, institutional, industrial, and personal use are all fully integrated into it in many countries.

Some of the major objectives of packaging are described below:

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