Porter’s Five Forces
➦ Nowadays, the focus of marketing has shifted from products and selling to the customers.
➦ Competition among the firm is intense with the focus now on innovation and successful customer relationship. In this scenario, marketing has become a very tough job these days. Every marketer is facing challenges in one way or other.
➦ Michael E porter, a professor in Harvard Business School Michael Porter has identified five marketing challenges of the firm’s competitive position which he called Porter’s Five Forces.