Management Notes

Reference Notes for Management

Role of Marketing Information System(MkIS) – Concept of MkIS | Principles of Marketing

Concept of Marketing Information System (MkIS)

Concept of Marketing Information System (MkIS)

▶ A marketing information system (MkIS) is a management information system designed to support marketing decision-making consisting of people, equipment, and procedures to gather decisions, sort analyze and evaluate which helps an organization to make fruitful decisions.

▶ Nowadays the modern-day market is expanding incredibly and competition is increasing.

▶ A marketing information system (MIS) provides decision-makers with all the necessary data and information regarding marketing-related issues.

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