Concept of Marketing Information System (MkIS)
▶ A marketing information system (MkIS) is a management information system designed to support marketing decision-making consisting of people, equipment, and procedures to gather decisions, sort analyze and evaluate which helps an organization to make fruitful decisions.
▶ Nowadays the modern-day market is expanding incredibly and competition is increasing.
▶ A marketing information system (MIS) provides decision-makers with all the necessary data and information regarding marketing-related issues.