Shell Mastercard, Created Cooperatively By Shell Oil Company And Mastercard, Is An Example Of
Options:
A. co-branding.
B. brand extraction.
C. brand collusion.
D. a generic brand.
E. brand dilution.
The Correct Answer Is:
- A. co-branding.
The Shell Mastercard is an example of co-branding, which is a marketing strategy where two or more brands collaborate to create a new product or service. In this case, Shell Oil Company and Mastercard worked together to create a credit card that provides rewards and benefits to customers who use it to purchase gasoline at Shell stations or make other purchases.
The card features both the Shell and Mastercard logos and the benefits and rewards are tailored specifically for customers who use the card at Shell stations. Co-branding can be a powerful marketing strategy as it allows brands to leverage each other’s strengths and customer bases to create a product that appeals to a wider audience.